Our History
We are a brand dedicated to offering dry, wet and snack foods for dogs and cats, with a wide range of flavors that please the most demanding palates.
We prioritize the health and happiness of pets, ensuring irresistible and special food, which combines flavor and quality nutrition for all stages of life and size.
2010GranPlus has seen significant growth; Launch of Gran Plus Dog;
20112011 July release of GranPlus Gatos;
2013Launching in August of GranPlus Small Breeds Meat & Cereal Flavor;
Launching in NovemberGranPlus Senior Dogs Chicken & Cereal Flavor and GranPlus Neutered Cats Salmon & Rice Flavor;
2015Launch in November of GranPlus with the Affinity seal;
Launch of the Choice, Menu, and Gourmet lines;
Introduction of the first high premium pouches.
GRANPLUS has undergone a repositioning to consolidate its image as a sophisticated, elegant and exclusive brand, created to please the most demanding palates.
The brand combines irresistible flavor and quality, valuing the unique bond and demanding side in the relationship with your pets.
GRANPLUS' core values are:
GOURMET: The best pet food with an irresistible flavor.
CONFIDENCE: Expresses the dominant animal and the demanding side of the owner.
SOPHISTICATION: The animal reflects the status and individuality of the owner.
In 2019Launch of Gran Plus Tuna and Rice Flavor for neutered cats
In 2020GranPlus Choice Cats Launch
In 2021 BRF Pet announces the purchase of the GranPlus brand.
Appearance on Brazilian television: we participate in one of the two most watched reality shows in Brazil, MasterChef Brazil, with Rodrigo Oliveira as a brand representative.
2024Launch of Granplus Baked Biscuits: Beef and Chicken for Adults, and Milk for puppies.
Launch of GranPlus pâtés for dogs and cats: Chicken for kitten, beef for adult cat, and chicken with salmon for neutered adult cat. Chicken for puppy, beef with carrot, lamb for adult dog, and chicken for senior dog.
Olympic medalist Rebeca Andrade chose GranPlus as the food brand for her pets, Snow and Aslam. She highlighted the importance of offering nutritious and tasty food to her pets.
Still in 2024, we welcomed our Flavor and Food Experts, Lol (cat) and Hiro (dog), approving the most irresistible flavors for pets.
2025We commemorate 15 years of GranPlus.
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